Given the power of their goods, Kevin is astonished by this figure. Making A Calculationįrank and Konel claim to have made $2.1 million in sales over the last seven years. Robert inquires about the product’s long-term goal – do they regard it as an emergency fuel? Is this a product for the outdoors? What is their ultimate goal here?įrank has an answer: their notion started as an emergency fuel, but it grew organically as they realized the product’s adaptability and untapped economic potential. Kornel claims he got the idea for InstaFire from an elderly guy at a mountain man gathering – a word and concept that most Americans were unaware of prior to this episode (thanks, Shark Tank). Frank gives the sharks samples as Konel tells them about their product’s lovely beginnings. Lori is fascinated, but she insists on handling the stuff. Mark is in luck, as it turns out since 1 cup of InstaFire can boil 4 cups of water in 10 minutes, according to Connel. (This is why so many people admire Mark.) Then it’s back to Connel with the question of the century: Have you ever worried about how you’d boil water or prepare meals in an emergency? They’ve also developed a cellulose bag for quick, ash-free charcoal grill extinguishing.
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While Konel states that their firestarter is delicate enough to use in a grill (it won’t burn out the bottom of a charcoal grill, for example) and safe enough to extinguish on its own, the fire continues to burn.įrank shows the convenience of utilizing InstaFire in both a campfire and a charcoal grill environment with the assistance of some portable props. It’s fair to assume they’ve caught the sharks’ interest at this point. Lori observes, her eyes widening with surprise. Rather than extinguishing with the anticipated hiss and smolder of a fire in water, it somehow continues to burn. “This can endure a 20-30 mile-per-hour wind,” he adds, dropping the powder into a bowl of water while the flame burns in his open hand. Kornel takes a handful of the stuff in his gloved hand – an earthy, pebbly combination of granules that tastes like birdseed and kitten litter – and smokes it with a regular pocket lighter. Frank adds, “We didn’t invent fire.” “It was refined by us.” Kornel uses this as an opportunity to show how the fire may be mastered. They take care not to oversell or undersell their product’s importance.
They’re looking for $300,000 in exchange for a 10% interest in their company.
The two are from Riverdale, Utah, and their business is called InstaFire.
The sharks exchange the obligatory “oohs” and “ahhs” before settling in for what is sure to be a thrilling pitch. Frank and Konel march boldly into the tank’s double doors, Frank holding his miraculous fire-starter on a serving tray in front of them, and Konel clad head to toe in fringed leather, replete with suede gloves and a hat fit for Indiana Jones. This clever pair seems to be selling either high-octane birthday candles or leather gear at first sight.